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However, he said, Microsoft was adding extras to Edge and Bing that meant it made sense to tie these programs to Cortana instead of other search engines and browsers. Anything else would be a "compromised experience that is less reliable and predictable", he said. The extra features will differ depending on what people search for, but if someone used Cortana to look for a restaurant the browser would take them to the relevant webpage and add in a map to show the closest locations, Mr Gavin said. 'Taking liberties' On technical queries, these extras would return the usual list of potentially helpful pages but would return videos and other explainers, adding detail. Mr Gavin said Microsoft was investing in these "end-to-end personal search experiences" and hoped they would prompt a series of actions after users carried out one search. As an example of this, Mr Gavin said a future search for "tickets to a Rihanna show" would open up search results for seats tied to a user's preferences and complete every part of the buying process apart from the final click on the payment button. Writing on the Search Engine Land news site , analyst Danny Sullivan said it was a mistake to limit "deliberate choices" users made. "I think Microsoft is taking some big liberties here," he said. Mr Sullivan went on to criticise the convoluted process Windows 10 users have to follow to change the default search engine used on Edge and Internet Explorer.